There many cases where people are given or have available to them very powerful information to support a decision that needs to made and they decide on a course of action that is in complete opposition to their personal interest. We see it often in politics i.e. mid-term election. Drew Western “The Political Brain” believes 
that the “story” overpowers the facts, which suggest that presentation trumps critical thinking. This might explain some of our political decisions, the information that we receive is often dense and murky, but what exactly is the story that we hear that induces us to eat poorly, or being obese and generally unhealthy.
Are there “Incentives for Eating Poorly”? We would think that we have a strong enough will power or personal constitution to avoid doing all of the wrong things, but as this CDC report shows “U.S. Obesity Trends” we ignore what we can plainly see each day when we look in a mirror. The astronomical changes in our health status over the last twenty five years is staggering.
If we eat better then we would not have to spend hours each day feeling guilty about not working out. We are all smart enough to know that to much sugar, calories or fat consumed daily is not going to do us much good. We don’t need the extra weight, it is not in our best interest.
