Phillip Kotter says marketing is…”the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.”
Here are a few of the many take ways that resulted from my first Post-Summit Positively Powerful Webinar. My two special guests who will bring us their ideas perspectives, to life are Positively Powerful businesswomen and leaders, Jackie Wszalek and Dr. Pamela Williamson.
Have a network of support. Whether you have a business challenge or an idea you want to create, have a network of support, people who you trust to “have your back”. How do you create one? This comes from your being giving and accepting support. Many of us want to be a lone wolf, to go it alone, to think we know it all, this is a strategy that in a time of a business crisis will not work. Here are a few ideas around network building that were mentioned:
- Be authentic.
- Make a habit of doing virtual introductions to people you think have similar business interests and who might find it beneficial to know each other.
- Share and give resources and information that others can benefit from.
Be consistent. Create your marketing program in such a way that the graphic elements, the words you use, and your social media, website work have a “family” look.
Know your target audience. If your target customer is business to consumer (B2C) or business to business (B2B), the look of your website and the tone of your copy will be different. Another example was in the use of printed materials. Your message may work better on a promotional item for one person and on a brochure for another.
Be a problem solver. The transformational tip I chose to share for my first webinar came from reading “How to introduce yourself so you’ll be unforgettable (in a good way!)” Each one of us is unique, talented and brilliant in our own way. The key point of this is to state your uniqueness in your introduction rather than just your name, company, and title. It works like this: “What problems do you solve at work? And what makes you especially effective at doing so? Framing yourself as a problem-solver may trigger an instant reaction when you meet someone new” says Joanna Bloor, CEO of Amplify Labs. The guest speakers and I all did this and it worked marvelously. (Ted Talk, How to introduce yourself so you’ll be unforgettable in a good way.)
